Royal Energy wanted a design that was strong, that appealed to men, and connoted the sobriety and experience they bring to bear in all of their ventures.
Sophistication and ease of purveying the content were aesthetic goals from the start. This was achieved with custom HTML5, SCSS, and modular approach to the styles and layout framework. Desiring the site to have very natural breakpoints necessitated that we use 7 breakpoints to reorganize the overall layout.
We had to determine the look and feel by conducting a site census, and creating a pre-code blueprint that would facilitate all the programming decisions we would make.
We started building the layouts and web application framework on meanjs somewhat simultaneously. The first building block was the angular templates in pure HTML5, followed by the SCSS styles.
We deployed with digital ocean on custom droplets. Integrated with git and flightplanjs on nodejs, the project has the ability to run locally, and easily push remotely to the server.